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BLEACH OR NO BLEACH? OBLEACH! AND WAKE, NATURALLY

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Wake and OBleach are two revolutionary, patent-pending processes, which can also be applied to the same garment, at the same time, to create incredible and totally sustainable effects. Wake is the first totally natural dyeing system. In fact, it uses only plants, and vegetable waste, items such as flowers, berries, and roots, which are left to dry and infuse, without harmful chemical additives. Using it is as easy as making an herbal tea, and represents a real paradigm shift. As a matter of fact: - It uses only 100% organic and compostable raw materials - It is a sustainable and circular process, with NO additives - It drastically reduces CO2 emissions - It allows for great water and energy savings - It guarantees the safety and healthiness of both the process and the garment in dyeing, for the operators as well as for the final consumer. OBLEACH is the new Tonello process which, by using only ozone, “returns to the future” with an authentic, sustainable and… decidedly cool BLEACH. These are the main advantages: - Contrasting effects - Absolute respect for the fibers and the environment, thanks to a room-temperature process - Maximum reproducibility, allowed by the technology In short, the real Bleach without Bleach has finally arrived. And this a whole year before the total permanganate ban slated to begin in 2020.